How the NYC Louis Vuitton Building Stays Stylishly Ice-Free

The Challenge

Last year, Louis Vuitton temporarily closed their flagship store in Midtown Manhattan to both renovate and expand the building and store. In doing so, they also covered the building’s exterior with a temporary outer setup that resembles a stack of the brand’s signature luggage trunks. This iconic and classy exterior is designed to draw attention to the large-scale project while also allowing the brand to portray creative light designs on the outside, as it includes strips of lighting along each of the trunk’s perimeters. The only problem, however, involved figuring out how to protect the lighting strips and the integrity of the trunks’ perimeter from any weather damage. They required a solution that would reduce the risk of snow and ice from damaging the chrome-plated outlines of the trunk as well as the electrical cables running along them.

The Solution

To avoid the risks posed by snow and ice in the storm-heavy winter months, Louis Vuitton decided that Warmup’s Self-Regulating Cable would be a perfect fit. The Self-Regulating cable is designed to provide reliable protection against snow and ice build-up on roof and outer-ledge applications. In line with the brand’s preference for effortless efficiency, the building’s Self-Regulating Cables adjust to Midtown Manhattan’s specific weather conditions due to an inner carbon matrix that allows higher heat outputs once outdoor conditions worsen. These cables will keep the building clear of snow and ice-buildup, effectively maintaining the integrity of the building and the brand’s ability to continually put on various light shows.

The Result

No matter what the New York City weather brings, the Louis Vuitton building will stay safe and ice-free. Since the trunks’ perimeters won’t be at risk of snow or ice damage or buildup, the surrounding area of the building will remain free from weather-related injuries to employees or passers-by below. Additionally, the cable’s self-adjusted heat output ensured that they used the amount of energy needed, ensuring that Louis Vuitton saved on energy and operating costs. Warmup’s Self-Regulating Cables protect the safety of those in the area as well as the building’s practical and creative functionality for all harmful snow-related weather, keeping safety chic and in style for the winter season.